Why Do We Resist “Marketing”? I’ve traditionally hated the word “marketing.” My brain would automatically put it in the same category as “used car salesman.” But something about that association changed last February when I...
Language Matters When Pitching If there is one thing I’ve learned as a business owner, it’s that language is everything. A tough lesson for a practical girl who believes in doing things because it’s common sense. Turns out, spin can help your audience experience a...
